Couple fear Wrested, Women's Wear Branded Goods

What is the reason many women are willing to spend money to buy and wear branded stuff? Recent studies at the University of Minnesota found the answer. Apparently, women are often shopping for clothes, shoes or bags branded with a high price to prevent so that no other woman is flirting or grab a partner.
The study of the spending habits involving 650 women stated that when women feel threatened affair began, they actually triggered buy branded goods.
"Feeling threatened in a relationship with the presence of other women, women for lightning-fast trigger shopping Gucci, Chanel, Fendi," said doctoral degree students, Yajin Wang told CBS.
According to Wang, expensive branded shoes or handbags function like women who wear the shield to fend off other women did not approach his partner.
 This study also confirms that when women designer goods shopping main goal is not just to attract the opposite sex. When women spend their money to get their luxury goods, this is the time where the women are attempting to get rid of a rival romance or other women who could potentially usurp her lover.
"When women are showcased his luxury goods, is at once a statement for other women to get away from the men 'hers'" explains Associate Professor Carlson School of Management, Vladas Griskevicius.
This finding also reveals the fact that women who flaunt luxury goods indicates he has a loyal partner. This marks as well as a warning to other women not to seize the loyal man.
With the intention of "saving" a couple of other women, women who use luxury goods generally buy the branded product with his own money. But uniquely, other women think it is a luxury item is a gift from her partner.
"It may sound irrational that each year Americans spend more than 250 billion dollars women's luxury products, but excessive consumption is actually pretty smart for women who want to protect their relationship," said Griskevicius.